GILETTE
For Gillette and King C. Gillette I created paid banners that went on Amazon, Walmart, and Target for the launch campaigns of the GilletteLabs Heated Razor x Bugatti collaboration and GilletteLabs with Exfoliating Bar. For social content creation, I art directed each asset for Facebook, Instagram, Pinterest, and Twitter using the strategy team’s briefs. I used data and consumer insights to refine future content and in doing so, gained more engagement on the social channels over time.
PAID ADS, CONTENT CREATION
KING C. GILLETTE PINTEREST
These pins work to inspire men’s lifestyle vision boards. My style of arranging products influenced the way Gillette started presenting their e-commerce product imagery.