I adapted the the launch campaign artwork for the GilletteLabs Heated Razor x Bugatti collaboration and GilletteLabs with Exfoliating Bar to create paid banners that went on Amazon, Walmart, and Target. For social content creation, I art directed each asset for Facebook, Instagram, Pinterest, and Twitter. I used social metrics to refine future concepts and in doing so, brought more engagement to the social channels during my time. My original layouts for the King C. Gillette Pinterest assets inspired the broader team to use for PDP pages (see below).