I designed and illustrated Facebook and Instagram content - art directing the look and feel of each piece and adding copywriting on non-promo pieces. Note that EWC had an asset bank of some illustrations such as the wax stick and wax pass, and I added in original illustrations that blended in with the brand’s visual style. On a 5-person creative team with 2 other graphic designers, I wanted to differentiate my content by using a different approach to the brand’s content that wasn’t being created - animated GIFs.