At Jones Road Beauty, I created original layouts for paid social ads and reiterate on previous top-performing formats. Oftentimes, I retouched photography and composited multiple photos together to make images work for social formats and clear concepts. My work on paid was a key component to creating the standards for the brand’s paid ad guidelines. Additionally, I created motion graphics for the “I Am Me” campaign, how-to application face charts for education videos, and video pop-up elements. When needed, I designed eblasts and print assets with frequently used layout templates.