JONES ROAD BEAUTY
At Jones Road Beauty, I created original layouts for paid social ads and reiterate on previous top-performing formats. Oftentimes, I retouched photography and composited multiple photos together to make images work for social formats and clear concepts. My work on paid was a key component to creating the standards for the brand’s paid ad guidelines. Additionally, I created motion graphics for the “I Am Me” campaign, how-to application face charts for education videos, and video pop-up elements. When needed, I designed eblasts and print assets with frequently used layout templates.
paid social, eblasts, motion graphics, print
1.
Briefs often had 3-4 different headlines to test within sets of ads that had 3-4 different angles of messaging.
Match photos to visually support headlines
My Process
2.
Layout typography to see how much space there is
3.
Test photo crops, zoom-ins, and rotations for interesting compositions
Angle: Essential Everyday Travel
Angle: Sunscreen Features
4.
Strengthen hierarchy, contrast, and pops of color in typography
Photo Editing
If the photo library didn’t have the right types of studio-shot photos to support certain strategic messages and feedback, I became resourceful - compositing photos, taking frames from the video team’s clips, and editing UGC-style photos in Lightroom to make them ad-ready.
Print Work
I created the the influencer card insert for The Best Eyeshadow in Smokey Brown new launch, the Cobble Hill business card, and the Holiday 2024 tabletop cards.
