MOROCCANOIL

At Moroccanoil, I’ve created eblasts with matching organic social posts and SMS assets, adapted banners and web assets for various sizes, and resized PDP assets for digital retailers like Amazon, Sephora, Nordstrom, Dermstore, etc. I’ve also fulfilled other general requests for all things digital marketing. To bring in a unique skillset, I’ve created GIF animations from an existing icon library.

eblasts, site banners, pdp pages, organic social, paid social/search, sms

Animations

For emails, my goal was to use the existing templates and references to tweak some design elements for a fresh take.

Eblasts

Dry Body Oil Banners

I designed the layout and style of these site banners for Sephora at Kohl’s. The Digital Retail team attached a reference photo to the brief. The way I problem solved this for long horizontal banners was to use the transparent image of Dry Body Oil and add in the supporting elements from the photo. The guidelines for Sephora at Kohl’s are ADA compliant, so my priority was contrast and legibility.

High Shine Gloss Mask

TIKTOK DISPLAY CARD

Goal: Consistency across all digital channels using best platform practices and guidelines.

Campaign guidelines were designed by the Creative Director and Jr Art Director, outlining use of backgrounds, ideal product crops in horizontal and vertical sizes, and headline styles. The digital design team individually receives briefs for different parts of one campaign, so it was important to reference assets that were already approved.

Digital Campaigns

For the launch of the High Shine Gloss Mask package redesign, I created the headline style for the TikTok display card and Programmatic Banners, choosing blue for stronger contrast and using the full pastel background consistent with digital retail product pages. I also added a reflective shine animation to two of the larger Programmatic Banners. The Paid Search ads were resizes based off Paid Social ads from my teammate.

PAID SEARCH ADS

DIGITAL RETAIL RESIZES

PROGRAMMATIC BANNERS

Liters Promo

The 2025 yearly liters promotion digital campaign style was designed by creative leadership. I resized the liters promo paid social ads designed by the Jr Art Director to fit horizontal paid search ads.

I also resized imagery for the Moroccanoil website.